Calumet Lubricants Company
Project: Brand image update and campaign
Problem: Image was outdated and not inviting. Marketplace
saw the business as "dirty and messy"
Solution: Calumet needed to update their existing
brand and logo to bring them into the present while
improving their "dirty" image. Colors were
selected to project a clean refreshing feel. Bright
colorful plant shots were also used through out their
marketing materials to help reinforce that image.
The project included letterhead, business cards,
envelopes, pocket folders, web site redesign, and